Fitelo – AI-Native Calorie Counter

A comprehensive solution tailored for Fitelo

Date

2025-09-18

Proposal #PROP-FITELLO-AI-CAL-COUNTER-V1

Introduction

Executive Overview

We deliver production-grade apps with thoughtful, conversion-focused design and engineering — from first pixel to last endpoint. Our capabilities span Mobile App, MVP, Product, UX Audit/Research, and Website (B2B/B2C), with strong platform engineering and applied ML.

About Us

About 1000xDev

We deliver production-grade apps with thoughtful, conversion-focused design and engineering — from first pixel to last endpoint.

Our capabilities span Mobile App, MVP, Product, UX Audit/Research, and Website (B2B/B2C), with strong platform engineering and applied ML.

30+

Projects Delivered

99.9%

Managed Uptime

10+

Years in Design

4.7★

Client Rating

Trusted by Leading Brands

1000xDev delivers premium engineering and development services, while Design Brewery provides comprehensive UI/UX, Branding, and Marketing solutions.

WeWork

Co-Working Space

Indigo

Aviation

Ask Nestle

FMCG

Loan Doctor

Financial Services

mTalkz

Communication

PetVesta

Pet Care

Digital Neighbour

Digital Marketing

Amriti

Health & Nutrition

Taj Decor

Interior Design

The Garment People

Manufacturing

Project Scope

AI-native calorie counter MVP focused on core Indian food logging functionality. Lean, focused development to validate market fit before expanding features.

Mobile Apps (Android + iOS)

Cross-platform React Native apps with core calorie tracking and AI food logging.

Phone OTP and Google authentication
Onboarding flow: Age, weight, target weight, activity level
Goal Dashboard: Daily calories/macros display
Weekly calorie bank with rollover logic
Weight tracker with automatic goal recalibration
Chat-based AI parser for Indian food logging
User correction loop for AI food suggestions
Manual custom food entry capability
Manual exercise logging (duration + intensity)
Daily/Weekly calculator: Calories consumed vs burnt → net deficit

Database (Seeded & Lean)

Essential Indian nutrition database covering core daily consumption patterns.

Ingredients DB from NIN/FSSAI sources (macros per 100g)
~100 common Indian recipes (dal, roti, dosa, pulao, etc.)
20–30 packaged food items (starter set)
Coverage target: ~50–60% of typical Indian daily diet
Basic data validation and quality checks

Backend & APIs (Core Only)

Essential backend services for MVP functionality without over-engineering.

User authentication and management system
Goal calculator based on onboarding data (macros calculation)
Macro calculator pipeline: food → recipes → ingredients → macros
Daily/weekly deficit calculation engine
Manual exercise calorie calculator
Basic API rate limiting and security

AI Features (Core NLP Only)

Focused AI capabilities for Indian food term recognition and portion parsing.

NLP parser for Indian food terms and portion sizes
Confidence thresholds with user correction loops
AI assistance for database population (suggest macros from sources)
Basic accuracy monitoring and logging
Fallback mechanisms for unrecognized foods

Admin Panel (Lite)

Basic content management without complex analytics or reporting.

CRUD operations for foods, recipes, and packaged items
Basic user activity logs (view/edit capabilities)
Simple food database management interface
User lookup and basic support tools
No advanced reporting or analytics dashboards in MVP

Additional Deliverables

Complete package including web access and deployment readiness.

Android App (Play Store ready)
iOS App (TestFlight beta + App Store readiness)
Lite responsive webapp (mobile logging + dashboard view)
Basic admin panel for content management
Production deployment and hosting setup

Project Timeline

Phase 1: Design & Foundation (Weeks 1-8)

8 weeks

UI/UX design, technical architecture, and database preparation with development overlap

Deliverables

Weeks 1-2: User research, wireframing, and UI/UX design system creation
Weeks 3-4: High-fidelity designs for all MVP screens and user flows
Weeks 5-6: Technical architecture design and database schema planning
Weeks 7-8: Development environment setup and design handoff to development team

Phase 2: Core Development (Weeks 6-12)

7 weeks (overlapping with design)

Core mobile app development, AI features, and backend implementation

Deliverables

Weeks 6-7: Authentication system and onboarding flow development
Weeks 8-9: Goal dashboard, calorie tracking, and weekly calorie bank features
Weeks 10-11: AI chat parser for Indian foods and user correction loops
Week 12: Manual food entry, exercise logging, and deficit calculations

Phase 3: Database & Admin (Weeks 13-14)

2 weeks

Database population, admin panel, testing, and deployment

Deliverables

Week 13: Database seeding with 100 Indian recipes and 30 packaged items, lite admin panel
Week 14: Testing, bug fixes, lite webapp, Play Store/TestFlight submission, and production deployment

Investment Details

Complete MVP development with production-quality mobile apps, AI-powered food logging, comprehensive Indian nutrition database, and admin analytics. Modular pricing breakdown for transparency and flexibility.

AI-Native Calorie Counter Development

Project Fee₹24,00,000

Note: Taxes (18% GST) will be added as applicable at the time of invoicing.

UI/UX Design & Branding

Complete design system, user experience, and brand implementation by Design Brewery

₹8,00,000

Comprehensive UI/UX design package including user research, wireframing, high-fidelity designs, design system creation, and brand implementation. Led by Design Brewery's expert design team with 4.7★ client rating.

Features:

User research and persona development for Indian food habits

Complete wireframing and user flow mapping

High-fidelity UI designs for all mobile screens

Design system with components, colors, and typography

Responsive web app design for cross-platform consistency

Admin panel UI design and user experience optimization

Brand guideline integration and visual identity

Interactive prototypes for user testing and validation

Timeline: 6 weeks

Team: Design Brewery design specialists

Mobile App Development

Cross-platform React Native apps for Android and iOS with core functionality

₹8,00,000

Complete mobile application development using React Native for both Android and iOS platforms. Includes user authentication, onboarding, goal tracking, calorie logging, and all core user-facing features.

Features:

Cross-platform React Native development (Android + iOS)

Phone OTP and Google authentication integration

Comprehensive onboarding flow with goal setup

Daily goal dashboard with calories/macros visualization

Weekly calorie bank with intelligent rollover logic

Weight tracking with automatic goal recalibration

Manual exercise logging with duration and intensity

Manual custom food entry and editing capabilities

Offline-first architecture with data synchronization

App Store and Play Store submission readiness

Timeline: 8 weeks

Team: 2 React Native developers + 1 mobile QA specialist

AI Features & Backend Development

AI-powered food recognition, backend APIs, and Indian nutrition database

₹6,00,000

Advanced AI features for Indian food recognition, comprehensive backend API development, nutrition database creation, and intelligent confirmation loops for accuracy.

Features:

AI-powered chat parser for Indian food terms and portions

Machine learning models trained on Indian food variations

User correction loops for AI suggestions validation

Comprehensive Indian nutrition database (~100 recipes)

Backend API development with authentication and security

Goal calculation engine based on user metrics

Macro calculation pipeline: food → recipes → ingredients

Daily/weekly deficit calculation and analytics engine

Database management and version control system

Timeline: 6 weeks

Team: 1 AI/ML engineer + 1 backend developer

Admin Panel & Deployment

Admin panel for content management and production deployment setup

₹2,00,000

Administrative panel for content management, user analytics, and production deployment with scalable infrastructure setup.

Features:

Lite admin panel for food database management

User activity monitoring and basic analytics

Content management system for recipes and ingredients

Production deployment on scalable AWS infrastructure

Security implementation and compliance setup

Performance optimization for 100K+ users

Monitoring and alerting system configuration

Backup and disaster recovery implementation

Timeline: 2 weeks

Team: 1 DevOps engineer + 1 backend developer

What's Included in the Complete Package

Complete source code ownership and IP transfer

Comprehensive technical documentation and API specifications

Team training and knowledge transfer sessions

Security best practices and compliance implementation

Performance optimization for 100K+ users

App store submission and launch support

2-month post-launch support and bug fixes

Indian nutrition database with verified provenance

AI model accuracy monitoring and improvement recommendations

Scalable AWS infrastructure setup and deployment

Terms & Conditions

Acceptance Criteria

End-to-end logging via chat and image yields accurate macros after user confirmation.

Ingredient facts align with official sources within ±5% tolerance.

Daily/weekly summaries visible; rollover logic correct.

Android & iOS builds store-ready (review checklists passed).

Accuracy Policy

Ingredient facts: ≥99% within ±5% vs NIN/ICMR/FSSAI per 100g

Recipes: ≥98% within ±7% vs canonical benchmarks

Parsing: Chat ≥95% item+portion on eval; Vision ≥85% top-1; both with confirmation loop

Provenance: All DB items tagged with source, version, reviewer; versioned changelog; periodic QA

Payment Schedule

Total Project Cost: ₹24,00,000 + 18% GST

•40% on project kickoff and design approval (₹9,60,000)

•30% after mobile app development completion (₹7,20,000)

•30% after final deployment and app store launch (₹7,20,000)

Modular Payment Breakdown:

•UI/UX Design & Branding: ₹8,00,000

•Mobile App Development: ₹8,00,000

•AI Features & Backend: ₹6,00,000

•Admin Panel & Deployment: ₹2,00,000

Invoices payable within 7 working days of issuance.

Ownership & Intellectual Property

Client receives full source code ownership upon final payment completion.

1000xDev retains rights to reuse base frameworks and development methodologies.

All custom features, AI models, and nutrition database remain client's intellectual property.

Indian nutrition database compilation and AI training data transfer included.

Support & Maintenance

Includes 2-month post-launch support for bug fixes and technical guidance.

AI model performance monitoring and optimization recommendations included.

Database updates and accuracy improvements during support period.

Feature enhancements and major updates can be quoted separately.

Optional annual maintenance contract available for ongoing support.

Tech Stack & Compliance

Frontend: React Native (Expo), React Query, SQLite/AsyncStorage

Backend: Node.js (NestJS), REST (OpenAPI), BullMQ/SQS workers

Database: PostgreSQL + Redis + S3; optional OpenSearch

AI: Managed LLM (chat), Managed Vision API (V1); optional self-hosted models in V2

Infrastructure: AWS (ECS/EKS-ready, RDS, S3, CloudFront, WAF)

Analytics: PostHog, Sentry, Appsmith for admin panel

Future Enhancement Roadmap

Advanced features for future phases to scale and differentiate Fitelo after MVP validation.

Advanced AI & Vision

Image-based food recognition with photo capture
Computer vision for portion size estimation
Multi-dish recognition from single photos
Enhanced accuracy with visual confirmation loops
Voice-based food logging with speech-to-text parsing
Context-aware prompts for cooking methods and restaurant scenarios

6 features

Comprehensive Database Expansion

Expand to 500+ Indian recipes with regional variations
Comprehensive packaged food database with barcode scanning
Restaurant menu integration with popular food delivery apps
Regional meal combinations and traditional dishes
Coverage target expansion to 75%+ of Indian daily consumption
Provenance tagging with source attribution and version control

6 features

Health Platform Integrations

Google Fit integration for Android (steps, workouts, activities)
Apple HealthKit integration for iOS (comprehensive health metrics)
Wearables support (Fitbit, Garmin, Oura, Samsung Health)
Automatic activity detection and calorie burn synchronization
Smart kitchen device connectivity for portion tracking

5 features

Advanced Analytics & Insights

Comprehensive product analytics dashboard
User engagement and retention analytics
Real-time error monitoring and crash reporting
Performance metrics and system health monitoring
Cohort analysis and nutrition trend insights
Advanced reporting and data export capabilities

6 features

Personalization & AI Coaching

Personalized meal swap suggestions and alternatives
AI-powered habit formation and behavior nudges
Adaptive goal setting based on progress patterns
Smart meal planning with grocery list generation
Micronutrient analysis and food quality scoring
Hydration tracking with daily water intake reminders

6 features

Community & Social Features

User community with recipe sharing and discussions
Challenges and competitions with friends and family
Nutritionist consultation booking and chat support
Success story sharing and motivation features
Social progress sharing and accountability partners

5 features

Enterprise & Scale Features

Multi-language support for regional Indian languages
Offline-first capabilities for poor connectivity areas
Self-hosted AI models for cost optimization at scale
White-label solutions for healthcare providers
Advanced security and compliance features
Enterprise-grade monitoring and observability

6 features

Ready to Expand Beyond MVP?

These advanced features can be developed in future phases based on user feedback and market validation. Each category represents significant value-add opportunities for your platform.

Future Phases Available

Modular Development

Let's Build India's AI-Native Calorie Counter

We're excited to partner with Fitelo and create an AI-powered nutrition platform that truly understands Indian food habits and dietary patterns. Our lean MVP approach ensures you can validate the market quickly while building a foundation for future growth.

Schedule a Call WhatsApp Chat

Quick Details

tushar@1000xdev.com

Ready to start!

Next Steps

1Review technical specifications with your team
2Discuss any customization requirements
3Sign agreement and begin MVP development